Popular Color Themes for Design in 2020
We can find color in almost every aspect of our life. From your household until mountains scenery out of your window. Those different colors and shades around you can impact your perspective to look at something. In the creative field, Color and design have a big correlation and cannot be separated. Both of them complete each other. We can’t see a design without color, whilst color without shape or design isn’t relishable. Every color matter, not only for visual appearance but also for design recognition.
As we enter the new decade, 2020 will become a start to establish fresh designs and distribute new concepts. We can expect more color trends this year which can deliver the message and represent the design within it. Not only color trends that just create visual attention. These are color themes that we believed will be big now and in the upcoming years.
1. Color block
The color block comes from fashion trends. This color blocking trend was an exploration of color matching in the fashion industry, then brought and used by designers to make their design more attractive. It’s two or three bold colors from opposite color wheels combined in a place that created a striking and vibrant color look. The colors didn’t match at all. But the placement of color that shouldn’t be in one place makes a staggering visual that attracts people to think about this concept. The use of color block in design can bring “a fresh air” to the market. Imagine a package of traditional food, but there are a lot of unmatched colors over its box? Why not!
2. Transparent and Color Overlays
Transparent and layered color overlays can be a new way to express your creativity in making visual content. Stacked transparent color over another object, layering, and blending some colors can make a stunning and attractive visual effect. The use of gradient color as a transparent layer also increases the aesthetics of your design. Many designers bring this concept into a poster, album cover, or billboard project. The unique composition of this color and design can change people’s perspectives on visual design. This trend is growing bigger in recent years. As many artists have interested in experimenting with a more layered design and make the more unexpected output from it.
3. Neon Vibes
Do you ever visit Chinatown in your area? Is there any reason why people are attracted to come over Chinatown? maybe some of them went over there to find eastern cuisine, but they were actually attracted by the neon lights. Yap, Chinatown is recognized by its many neon lights signs all over the street. These neon lights created huge cultural stands out in the late 1980s. In the ’80s the most widespread design trend was saturated bright neon lights. At that time, we could easily find neon lights in almost every shop or commercial zone. Then, many artists began to reproduce the 80’s vibes to their works. The bright glowing and saturated neon lights can bring a nostalgic feel, even if you aren’t coming from that era.
The 80’s neon color can be applied in any form of design. Glowing logo, vibrant posters, and packaging. Purple, red, and green are the most used neon colors for the design. Try to add neon fluorescence into your design and feel it like riding DeLorean through Chinatown alleys!
4. Vintage Vibes
In recent years we can see a lot of vintage, classic, or retro vibes design. Why is there so much old-style design trending nowadays? Back at the time, there were limited resources and knowledge on the printing industry so they couldn’t add too many colors. Old school design commonly stayed in warm colors such as cream, brown, mustard, and black. Meanwhile, the design has the flexibility to adapt its form whether looking forward to the future or coming back to sample the past. Vintage color brings such elegance and classical value to your design. If you combine it with the modern aspect, it will become the new future of the past. Sounds good?
5. Dark Color
It’s 2020! Seems like everybody loves digital entertainment right? If you see many media platforms nowadays, they have begun to use darker color themes into their userface. Social media like Twitter, Instagram, telegram, and the line already have a dark mode. Entertainment platforms such as Netflix and amazon prime also display their landing page in darker tones. Each of these platforms uses the darker theme color, but they have an exactly different approach and goals from it.
For social media platforms, dark mode is used to reduce the strain from the screen to the eye. Some of them are used to improve battery life too. Whilst Entertainment platforms use darker tones to establish a powerful image of their movies and series so they can be seen more prominently on their page. Not only for web pages and applications, but you can also use a darker tone to create an outstanding and elegant corporate report or presentation with it. Do you want a product with an exclusive look? go put that black label.
6. Monochromatic Color
For several years monochromatic color still stays on the market. Many people love to see a simple design without too many colors that can hurt their eyes. Designers are still preserving the monochromatic color to create a webpage, landing page, infographics, book cover, and product branding because it’s simple but look pretty good. No need to worry if this color may look bored. The simplicity of related family colors can make the design look more neat and tidy while you can experiment with the layout of the design. So, there are more and more possibilities for creating a design with simple color yet has a wide different variations. It’s like bringing both harmony and balance to your work at once!
Color taste is different between people based on their preferences. But on this page, these colors can be a new insight for you guys to create the next great works. Be colorful and Cheers!
Contributor : Abdul Hamid
