How Mobile App Design Helps Business Growth?
In the past few years, the mobile phone has transformed from a simple communication device to an essential piece in our life. There’s massive growth happening in mobile devices, supported by various needs and mobile app development. The mobile phone has changed the way we run our life. Grocery shopping and bank transactions are some of the activities that we do via mobile phone.
We have become app-dependent. It is also changed the way we do business. Every company has started to use a mobile app for business. The mobile app helps the customer to get business information as fast as possible, at the same time connected and up to date with your favorite brand. Having a mobile app is not just for the big company anymore. The case is now that the customers become niche, and they expect a mobile app from any product and service available. These apps are a vital means of marketing for these businesses to expand their reach while delivering both massive and relevant exposure to the brand.
Design is the silent ambassador of your business, have you ever heard of that? You want to make sure your business ambassador is a good one. So what it takes from app design to boost the business?
- Clear UX
The UX should be clear, never complicated. You will know it is clear when every non-tech savvy people understands the flow and how to navigate. Keep in mind, you want it to be innovative, captivate, and user friendly. - Sense of Belonging
The first mission is to make users download your app then we need to retain them. How? One of the tactics is to build a community-feels around your users. Let them know that they are using the same app with their people. Give them with interaction tools, so they can communicate with each other and create looping feedback. - Customer Minded
Never ignore the concept of supply and demand. Your app design should follow what users want. Otherwise, it would be useless for your audience. You can ask these questions to yourself before proceeding :
- Do you offering any tools in your app?
- Do you selling any services in your app?
- Is your app renewable?
- Is your app expandable for the future to retain your user?
- Do you offering an instant solution for some problems?
If the answer is yes to any questions above, then you good to go. - Easy to Start
Sometimes the designer made mistakes in giving information at once, which might overwhelm a new user. Make sure the initial process of using your app is easy for users. Show and explain to them how to use the app step by step and clearly. - Curated Content
Filling the app with useless content will do no good. Avoid cluttering your app with unworthy content. Follow the trend, for example, the most popular approach in design these days is minimalist. Then you can streamline your content to make it look sophisticated. - A/B Testing
To make sure how users feel about your app, you can conduct A/B testing. There will be two sets of users and given two different variations of the screen. These sets of users should be from non-techy people. - Data-Driven
You should keep your app updated according to user feedback and the latest trend. Make sure to review your design base on user feedback. Use available tools to analyze the feature.
With this article, we hope you got an insight into why app design is vital in your business growth. A business that wishes to compete in a competitive market should be adaptive. Drop your comments below!
Contributor: Triasihayulestari
