Designers Shouldn’t Be Afraid of Artificial Intelligence

Illustration by Rafika Aulia

Artificial intelligence (AI) is a broad branch of computer science that deals with the creation of smart machines capable of performing tasks that would normally require human intelligence. AI is an interdisciplinary science with multiple approaches, but advances in machine learning and deep learning are creating paradigm shifts in nearly every sector of the tech industry.

To this day, artificial intelligence has evolved to penetrate the creative world, including design. This raises concerns for designers. they worry that one day AI will take over their jobs. The speed and convenience offered by AI are some of the many reasons why designers are upset. They assume that clients will switch to using AI instead of using their services.

However, research into the impact of automation in England shows a relatively low risk of job losses in several professions, including artists. For those who work in creative fields, AI is more likely to emerge as a collaborator than a competitor.

As a collaborator, AI will help designers and other professionals become more productive and find more time for ideas and explorations as we allow machines to do the repetitive work that currently eats up our day. And, far from being replaced, designers will find themselves of even greater value.

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AI will help our design to be more interesting

Design is one of many simple and repetitive tasks inside an agency or creative industries that people spend a lot of time on, not in the creative and strategic thinking that goes into the design, but rather the hours spent behind a desk executing these ideas. This is where AI will be of the most excellent use. Design is a series of rules that can be learned and improved upon over time. Teach a system to do this, and complete sites will be generated in minutes versus weeks or months. The AI systems being developed will eventually produce sites as good as many of the off-the-shelf platforms today–a massive time-saver for designers.

Because AI designers can learn over time and at scale, they will be able to crank out unique designs based on individual preferences, content, location, and more. Once human designers have taught the AI designer what we want to create and asked them to improve it, the humans will be free to focus on the next generation of digital designs and experiment with how consumers use different interfaces and devices. Thus, humans will create progress while machines execute on it.

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Refresh Designers Ideas

Can AI generate ideas? Of course, some computers write books and symphonies as we speak. The problem is, they aren’t any good. The reason for this is that computers don’t understand emotion or cultural relevance. They have never lived an emotional life or been influenced primarily by works of art or music, which are a prerequisite for creating something that relates to humans on a deeper level.

They also cannot go beyond the conceptual space, which has not been mapped for them in any meaningful way. Nevertheless, humans understand the concepts mysteriously applied to art and creativity; they can break through the accepted rules of an art form (say, the sonata structure) in a way that leads to other related concepts and gives birth to new ways of thinking. On the other hand, computers cannot take the information they have about a type of music and use it to transcend the form.

Photo by Franki Chamaki on Unsplash

That doesn’t mean that AI can’t be significant in the imagination and creative process. On the contrary, it can deliver insights that ignite ideas and take some of the guesswork out of how we should implement our strategies. With AI, we can see a more comprehensive, clearer picture of what our culture looks like and where the trends are pointing. However, it’s still up to us to translate that information creatively and connect the dots to push our work forward. It’s up to humans to bring a layer of creative thinking to AI that will create fun and innovative ideas, products, services, and other applications that don’t exist in the world today.

If you are interested in the latest AI and technology improvisation, please reach us and talk about your business digital transformation. Contact us at info@glovory.com or kindly visit our website at Glovory.com!

Contributor: Abdul Hamid

A global brand and experience digital product design agency that builds digital products to move at the speed of culture.